This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/07/19/why-all-in-one-is-fast-becoming-the-standard-in-crm/
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by John Oechsle, President and CEO of Swiftpage
The conversation around CRM (customer relationship management) is always shifting. Over the past several years, we’ve seen cycles of increased focus on enterprise CRM technology and strategy and periods where the conversation has largely centered on the ways in which small and midsized businesses (SMBs) can utilize these tools to compete with larger corporations.
At times we’ve seen a lot of buzz around CRM technology in specific industries (real estate, insurance and financial services comes to mind) and yet there’s also been a push toward customization and adaptability, particularly in the SMB space, for the CRM to flex to fit the needs of the specific business — regardless of their vertical or geographic location.
This is all part of the ebb and flow of the technology as providers race to meet the evolving needs of the day’s business landscape. However, there has been one sizable shift which has developed slowly but is really picking up steam in 2019 — and that is the move toward all-in-one CRM solutions.
When was the last time you read an article, saw a news item or held a conversation or planning meeting about your business’s CRM needs that focused solely (or even primarily) on contact management? More than likely, not any time in recent memory. Instead, any discussion of CRM today will almost invariably include a focus on additional connected tools and services that businesses are increasingly expecting to see included as part of the broader CRM solution.
And there’s good reason for all the chatter about all-in-one CRMs. For starters, they provide more features that help improve customer interactions that, in turn, can lead to increased transactions if utilized correctly… Read More
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