This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/10/31/10-ideas-for-creative-guerrilla-marketing-campaigns/
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Guerrilla marketing, a marketing strategy that’s different to your traditional methods. Alternative strategies hope to cut through the noise of promotion in the media and therefore grab attention. The essential quality of a guerrilla marketing campaign is to apply creative thinking – maximising unique and surreal means of seeing the world.
This marketing strategy has been most often used by small companies who have a limited budget. They try to get a bang for their book by inspiring our curiosity and encouraging the organic spread of the message. However, the biggest names in business are now turning to similar disruptive modes of marketing – from flash mobs to some spray paint.
Here is our guide to some of the best ideas for guerrilla marketing campaigns – to help spark inspiration for your future campaign.
1. Graffiti.
Banksy in Bristol showed the power of random acts of graffiti art. The social problem messages that popped up incited so much chatter that could never have been achieved in traditional circumstance. Big businesses in cities around the world are inspired to create advertising in the form of street art. Netflix, Burberry, Absolut are all companies who have been promoted with the use of graffiti.
2. Stencils.
Like street art on walls, stencils on the floor are incredibly cheap but also visually striking. The strange markings on the pavement capture the attention of pedestrians, who tend to spend much of their time walking with their eyes to the floor.
3. Reverse stencils.
This stencil is a little odd – it takes a dirty surface and removes some of the grime to reveal a brand’s message. Puma has used this strategy in Manchester to significant effect.
4. Flash mobs.
T-mobile used this famously in Liverpool – Be… Read More
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