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three keys to understand online media buying for new businesses that are really important and things we set up with our clients before we start with them are how many what do you define as a customer engagement are you looking for phone calls are you looking for form submissions on your website you’re looking for direct online sales the second good question is how many prospects do you need for sale to close a sale or your conversion ratio if one out of every hundred visitors to your website closes that would be one percent and another great key to know about your business before you start is what are you expecting your return on ad spend to be for every dollar in in advertising are you expecting one dollar profit out expecting two dollars profit out and understanding those those metrics and those keys about your business is very important before you start you
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