4 Smart Ways To Save On Marketing Expenses

This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/11/01/4-smart-ways-to-save-on-marketing-expenses/

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One of the priority investment areas for businesses relates to marketing. A recent Gartner ‘CMO Spend Survey’ showed that the marketing budget is 11.2 percent of the total revenue of a company.

 Close to 57 percent of businesses are looking to increase their marketing budget as per the survey. While one-third of the budget is allocated to marketing technology acquisition, nearly 21 percent of the budget is set aside for multi-channel advertising.

For businesses that earn less than $5 million annually in sales, the US Small Business Administration (SBA) recommends allocating six to seven percent of the revenue.

While the ideal marketing budget depends on the business needs, competition, and nature of the business, it is not necessary to spend a fortune on advertising. A survey on advertising spends of 529 small businesses across the US found that the budget for advertising for 37 percent of small businesses spend is below $10,000.

Irrespective of the nature of your business, a keyway to save money is to get suitable business insurances. Your service based business depends on your skills and expertise, which means any error, negligence, missed deadline, or breach of contract – whether intentional or alleged – can result in costly lawsuits. As per a Court Statistics Project report, the average cost of a breach of contract can be as high as $91,000, which can deplete a small business of its profits. Check here to know more about different kinds of business insurances.

Ways to save marketing expenses.

A majority of expenditure for small businesses relates to social media, email marketing, content creation, website design and management and offline marketing. These alternatives help businesses to optimize their budget wh… Read More

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