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So you’re thinking about hiring a ghostwriter. This can be a great investment to save you time as a busy entrepreneur, build your credibility and get expert support on something that might not be a strength or priority for you. Before you dive in, there are a few things you should consider. After all, your personal reputation is on the line. Here are some key points to reflect on before moving forward with a ghostwriter to grow your personal brand.
Decide on your goals
Chances are, there’s something driving your decision to consider a ghostwriter. Maybe you struggle with writing, have no idea what to write about, or recognize the importance of it but simply don’t have the time. Whether one or all of these resonate with you, that’s only one piece of your goal setting. You’ve identified the reason why you’re not going to write on your own. But why do you want the content out there in the first place? Maybe you’re looking to attract more clients or investors, get in front of potential employees, or pay it forward to the community. Whatever your goal is, make sure you and your ghostwriter align on it. Starting with “The Why” behind the work will help keep the writing pieces focused on creeping closer and closer to your goal.
Your personal brand goes hand-in-hand with your goal. What should come to mind when others hear your name? What do you want to be known for? This is something you should think through before meeting with a ghostwriter. It will be an important aspect of the ghostwriter’s content pillars and key themes that they write about. For example, if you’re a Personal Finance coach and want to be the go-to in that space, your content strategy might include stories from your own journey with personal finance, financial literacy tips, investing tips, life hacks for saving money, and side hustle ideas to make money.
Provide resources
Good ghostwriters will ask prompting questions and encourage you to dig deeper into so… Read More
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