This Business News Story Was Uncovered By Us From: https://www.under30ceo.com/9-tips-for-creating-product-videos-that-sell/
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Selling products online is easy and hard at the same time. It’s easy to get started and create a seller’s account on e-commerce platforms like Amazon and eBay. However, it’s hard for your products to stand out against the competition. Whereas brick-and-mortar retailers face local competition from other stores, e-commerce retailers compete with sellers from across the globe. For better or worse, the internet has created one giant retail market. So how can you get your products to stand out online? By creating professional product videos that sell. Gone are the days when a few product photos were all you needed to entice shoppers to click “buy.” These days, you also need to have high-quality product videos of your product in action for your viewers.
Did you know 73% of all US adults are more likely to purchase after watching an online video that explains the product or service? In other words, a product video can make or break your product.
What is a product video?
A product video is a short video that shows off how a product works and goes over its basic features. It’s another marketing tool to help sell your product.
Product videos can come in slightly different forms like teaser/promo product videos, explainer product videos, and demo/tutorial product videos. Each is similar with slight differences.
Teaser/promo product videos promote a new product that will be released soon. It’s meant to build up anticipation and excitement for the product so that when it does come out, you already have customers waiting to buy (a preorder option works well here).
Explainer product videos explain what the product does, how it works, and sometimes the story behind it (for example, an explainer video might share how your product was invented to satisfy a unique need).
Demo/tutorial product videos show how to use the product. They’re usually structured as a step-by-step guide to help new customers learn to use the product themselves.
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