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Instagram is one of the best ways to create an audience for your online business, and turn that audience into customers for your products. In this video we cover the steps you should take when starting your company’s Instagram account from scratch, including how to find photos, use hashtags and get followers quickly.
A TON of information is shared in this video, so here is a written breakdown of everything including LINKS to all those key tools for Instagram growth that we mention:
1.Consistency
TIMING – How often do you post and at what time of day? Finding the optimal time to post your images for the most engagement (likes and follows) then sticking to that routine will help you steadily grow an audience on Instagram.
THEMES – Sticking to a photography style or subject matter will help minimize unfollows and make your overall grid more attractive to prospective followers.
Examples of consistent Instagram feeds:
https://www.instagram.com/thegaybeards/?hl=en
https://www.instagram.com/symmetrybreakfast/
2. Content
PHOTOS – Don’t stress if you’re not a professional photographer or graphic designer. There are tons of ways you can create a great profile without these technical skills.
INFLUENCERS – Sending your product to bloggers for free and having them photograph and review your products is an excellent way to source great photography at a low cost.
Examples of brands that use Instagram Influencers:
https://www.instagram.com/frank_bod/?hl=en
CURATING – Finding existing photos that suit your brand’s aesthetic and using them on Instagram— with photo cred given to the photographer— is how many successful Instagram accounts source their photographs.
Examples of brands that curate well:
https://www.instagram.com/tentree/?hl=en
DESIGNING – There are plenty of tools for creating professional looking graphic designs to post on social m… Read More
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