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Local search is powerful for every business.
Over 90% of consumers use search to look for local information. If you do not optimize your business for local search, you could miss 90% of your potential customers.
For any company to stay relevant, owners must use local SEO. Advantages of investing in local SEO include web traffic, brand visibility, and increased revenue.
To take control of your local search results here are four local SEO best practices.
1. Optimize for Google My Business
This is the crème de la crème of local search. Google shares content it can support and verify.
Google My Business is Google’s tool for your business to meet their requirements. If Google can confirm your business as authentic, it will reward you with coveted sidebar space in Google Local Search.
For Google to optimize your business for Google My Business, create and verify a Google My Business page. Use Google Posts within your account and encourage your customers to share reviews online.
Respond authentically to reviews and specify the location. For example:
“We appreciate your feedback on (product) in (city)”
“We look forward to working with you again”
“Thank you from (full name of your company)”
2. Website Updates
The following are simple website updates to improve your local SEO
Improve Internal Linking Structure to support website navigation, assist with information architecture, and distribute page authority.
Optimize URL, Title Tags, Headers, Meta Description, and Content. Every time you write new content on your site, optimize the content for search engines by using high-volume keywords in the URL, title, header, meta description, and … Read More
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