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When you attend a networking event, do you walk away with a roster of new referral partners and potential clients, or do you blend into the crowd and walk away empty-handed?
Or, even worse, do you end up with a bunch of business cards and waste a lot of time on follow-ups, only to eventually discover that the people you’ve spent so much time on are completely uninterested in sending you clients or becoming clients themselves?
Networking events take valuable time, and many of them require extra money for transportation and membership, so it’s important to know how to get a good return on your investment of cash and effort.
Here are five strategies that will help you to get more referral partners and clients from your networking efforts:
Strategy 1: Be authentic
This isn’t so much a strategy as a way of being that will serve you well in every area of life, but I’ve found it particularly valuable in networking events.
When I attended my first business training event, people were captivated by me, and one of them even asked the host to let me speak in front of the group!
Was it because I was an expert in my field? Hardly – I knew more than some people, but I was twenty-three years old, and I didn’t even have my own business yet!
Then why did people want to hear from me so badly?
Because my fearless authenticity made me vibrant, fun and safe to be around, and people wanted to know how they could have that same magnetic quality.
Does that mean you should say everything that comes to mind? Not necessarily, especially if what you’re thinking is unkind or possibly misinformed.
While you’re being candid, it’s important to do so with kindness and tact, and to make sure that you know what you’re talking about.
But if you feel like saying or doing something, and the only thing holding you back is your fear of what people might think of you, go ahead and do it! Your idiosyncrasies … Read More
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