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We hope this Editorial, that was exclusively found for you, to think of Tactics to add Energy into your own online business venture.
You have set up your social media pages for your online marketing and you need to drive your target audience to your social pages.
Finding your target audience requires you to put yourself in their shoes, understand what it is they need and be the solution provider. People want a solution, not a product.
We will give you 7 key pointers on how to do this.
1. Understand your target audience
Develop a persona for the customers you are targeting, In fact, personalize this person. Look the following example:-
Name – ElizabethAge – 35 yearsMarital status – Married for 10 yearsChildren – 2school going childrenWhere does she live – in a townhouse on the outskirts of the cityWhere does she shop – Walmart, Amazon and convenience stores. Occupation – stay at home momKey concerns – her children and husbandWhat are her needs – convenience and functionalityPossible social media use – Facebook, Pinterest, and Twitter;which is great for people who look for deals, reviews, and coupons.
Once you have a clear understanding of your target audience it makes it easier to find the appropriate channel to use and to tailor messaging that reaches them. You will need to develop at least 3 personas because you cannot target one person in your marketing campaign and see the common trend that you can capitalize on.
If you are targeting businesses you will need to do the same but take into account information like type of company, the number of employees, revenue, who the decision makers are and what channels they use to get their information.
Simply put, a great persona profile answers the 5 W’s – Wh… Read More
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