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A millennial is defined as a person born between 1981 and
1997. According to the United States census of 2015, there are 75.4 million
millennials in the USA. This age range represents a coveted demographic for
businesses. These “youngsters” are able to drive sales, set trends
and make products go viral with their tech-savvy skills.
But appealing to this demographic isn’t as simple as just
referencing the latest popular memes. It takes hard work and effort, so here
are some tips on how to get a millennial’s coin.
Understand
Millennial Concerns
If you’re going to appeal to millennials then you’ll need to understand their concerns. They aren’t going to spend money on your product or service unless it solves an issue that actually affects them.
One of the leading concerns held by millennials is that of money. The Guardian reported that millennials have stopped going to nightclubs so frequently because drinks and transport to the club is too expensive and they’re often too tired to spend time out late. In response to this, explains The Drum, bingo company Buzz Bingo ran an ad campaign suggesting that its bingo games could provide an alternative fun night out for groups of millennial friends – as well as entertainment, millennials can even grab a bite to eat at the bingo spots. Buzz also offers an online bingo app, recognizing that millennials enjoy gaming from their phones and tablets, too. It seems like a small solution but for millennials looking to let their hair down, it works for them.
Go Where
Millennials Are
Another mistake that businesses make when trying to appeal
to millennials is that they look in the wrong direction. We can see this with
social media sites especially.
Millennials and baby boomer… Read More
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