This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2018/12/26/make-your-brand-a-wallflower-why-social-media-demands-you-step-back/
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by Kevin Lund, CEO of T3 Custom and author of “Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human“
I have a challenge for you. Write a short blog post that solves a problem in your industry but doesn’t mention your company or product. Not even one time. Sound hard? Try doing it every day for a month.
If you’re questioning why you would publish anything without talking about your own brand, that’s understandable. As marketers, we’re not only encouraged to call attention to ourselves, we’re wired to do so. After all, we’re in business to sell products and solutions. Why not scream from the mountaintop about them? (“We’re better than the other guy.” “We provide impeccable service.”)
In the age of conversation, however, using the same old megaphone isn’t enough. Today’s social media audience demands that companies participate in the 24/7 conversation. And when you do participate, know the rules. First and foremost, talk to your audience, not at your audience.
As a marketer, your task is to rise above the noise, not by calling attention to your brand or product, but by addressing your audience’s problems in a way that’s human, humble, and engaging. You can do this by telling the right stories and suggesting solutions. As your audience comes to know you and respect your insights, their interest in your product will grow organically and they’ll want to hear what you have to say. This is “conversation marketing,” and it puts conversation ahead of raw promotion.
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