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hi and welcome to business wings podcast my name’s Christina for trackers and today I’m talking to Maria Osborne co-founder of Somerset tourist guide com Maria offers advice the dot-com entrepreneurs about advertising growing their web portfolio and why they should be careful when it comes to hiring SEO companies how am I did you set the Somerset tourist guide we’d thought about running a business as our own for a few years beforehand and we just hadn’t come across the right one until we discovered a company he was selling website based businesses and they were promoting the county tourist guides for sale and some you looked into it looked like something that we would be interested in we decided to purchase the sunset tourist guide so you also run the West Country wedding guide how did that come about that came about because doing sales had summers at tourist guide we got to realize this what big business weddings were for the hotel market at the time there was no wedding guide just for the for the South way and then my husband has recently developed Somerset golf breaks code at UK as which is another way of getting more visitors to Somerset which is what we want to do really so what we found difficult about running a website well we were completely new to the sort of work when we started as an awful lot to learn in terms of how to go back getting it optimized and everything and you can fall foul of companies who promised the earth you get inundated with emails from companies who say that they can get all the links you need and they’ll get you onto page one that’s a 500 pounds and we did actually for sale of a company early on who promises and sure enough our additional google did go up quite quickly and we thought wow this is really working and it’s great but a few months down the line suddenly we lost our position again and when we did some further investigation and when we examine a bit more closely it was quite clear that these sites were set up purely to put links on they weren’t genuine site so with the growing numbers of online businesses what advice do you have for people who maybe have reservations about the amount of competition out there competition is always a bad thing and providing you what you’re offering something slightly different or something slightly better you can stood living for made and what’s the best thing about running an internet business like yours in terms of day-to-day running costs all you’re paying for is your own mind in your broadband then it’s up to you how much you pay for advertising and things like that but in terms of fixed overhead they are very loans it’s a good business for people may be with family commitments I was looking really something that was flexible in terms of working around the children I mean now if the children happen to be ill and set on the city with a blanket and watch the telly and to pop in the road k and have your lunch with determinant and obviously you don’t maybe work at the same capacity but you can still get work done you don’t have to get them into school and they’re not one hundred percent because she’s got some important new thing you’ve got to go to also for David since he gave up his job as well has been working for Tom the business the childcare responsibilities had divided equally he more from the not takes the children into school in the morning and I picked them up in the afternoon so the children sees much as dad they do me which is great
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