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How can you make a job post attractive? Well, let’s consider online dating ads. People create profiles and include summaries of their best qualities to attract the best mates. The ones who simply include a list of their “best” traits will probably not get as much quality action as the ones who write concise, honest and engaging descriptions of what life may be like with them.
The same idea goes into attracting quality candidates. To accomplish this you must first write an effective and attractive job post. Don’t think of your posting as simply a boilerplate set of keywords and qualifications. Rather, it’s your first chance to make a great first impression on potential candidates, to prove that the role you’re looking to fill is a good fit for them.
Ill admit that in the past I have passed up applying to jobs simply because of their job descriptions. Some of the job ads I came across could be considered short stories that only accomplished to intimidate me while others were overall dry and uninviting. I found myself drawn to the most interesting ads that gave me a glimpse of the company culture, the expectations of the day to day and perks. They allowed me to picture an amazing professional life with them. The best candidates for the job will decide where to apply based on job descriptions so make sure to put some thought into yours.
To attract the best candidates follow these tips below.
Use a personal and conversational tone.
Talk to them, and tell them what you expect, and what they can expect. Avoid the word candidate, and instead use the word “you.” You know you’re looking for potential candidates,but you shouldn’t refer to them as candidates because it feels impersonal.
Another thing to consider is how you would describe the job to someone in person. For example, think about how you would explain the job to a friend over coffee. This is how you should craft your job description.
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