This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/01/11/how-to-optimize-your-google-map-listing-for-maximum-conversions%E2%80%A8/
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by Tim Brown, owner of Hook Agency and author of “Growthhackathon: Digital Marketing on a Budget“
Did you know that online purchases account for only 8.3% of all retail sales in the US? This data is good news for brick and mortar businesses because it means that customers are still making their purchases in person.
What has changed is how we discover businesses. Increasingly, we use our mobile devices to find what we need, which means that being findable online — specifically on Google Maps — is critical to potentiating sales.
Here are some Google Maps optimization tips for maximum conversions from our SEO experts at Hook Agency that may help:
What Is a Google Maps Listing?
A Google map listing includes pertinent information about your business including your name, opening hours, location, and phone number. With phone books now obsolete, Google’s local business listing platform is where most searches begin and where clients find you.
Why Is a Google Map Listing Important?
Someone performing a mobile search for a business likely has an immediate, local need. This person uses search engines to narrow down their choices, and that’s where Google map listings come into play.
Google map listings make it easy to find things close by. If you search “Chinese restaurants near me,” Google’s Map Pack shows you the top 3 most relevant local listings near you. This is called the 3-pack, and if you can get into the 3-pack, you’re likely to increase your conversion rate significantly.
Optimizing Your Google Map Listing.
So how do we get into the 3-pack?
It’s far from a science, and there are no guaranteed ways to get there, but there are several Google map optimization best practices we can utilize.
Claim Yo… Read More
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