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by Steven Starks, Senior Career Counselor at University of Phoenix
In today’s increasingly competitive labor market, it is critical for employees to differentiate themselves from the competition. Whether applying for a job, seeking a promotion, or making a major career change, employees are always contending with others who may be more qualified for the opportunities they look for. With so much competition, a solid resume may not be enough.
To stand out in an interview, employees must be able to demonstrate a strong personal brand that’s visible both in-person and online and that communicates the value they offer in a way that resonates with employers. At its core, a personal brand is a person’s unique promise of value.
Discovering a personal brand begins with a bit of self-reflection and research by thinking about morals, ethics and perceptions, and ends with honing the ability to communicate and deliver on the individual’s promise of value. But let’s be clear, a personal brand is about living and breathing those values every single day, not about meaningless self-promotion. It’s about building a reputation. If the promise of a personal brand is exaggerated or fabricated, then it becomes worthless.
To help define and develop a personal brand, employees should follow five steps.
1. Identify Brand Attributes.
Everyone has a personal brand, whether they know it or not. One way to discover it is to ask questions that can help uncover personality traits, strengths, interests and values. Through this, employees can start to get an idea of what makes them tick, including the moments in life and work where they shine; the interests and passions they daydream about; and the values that are important to them.
With those attributes in … Read More
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