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Google have changed the algorithms and factors of ranking a lot in recent years and 2018 has brought many new features that SEO specialists must consider in the future.
Although Google ranking factors are more than 200, there are some variables that are significantly more weighted than others.
Here are the aspects to be optimized for each of them.
1. Mobile-First
Mobile First Indexing (released March 2018) is the new indexing of sites starting from the mobile version of web pages:
In other words, the mobile version of your site will be the first thing considered by Google in their index.
Here are some tips to optimize your website for mobile:
make it usable on every device, whether on desktop, tablet or smartphone;
use a responsive theme and CMS that resizes images for mobile;
write proper meta tags to make them more readable on the mobile;
avoid pop-ups that cover content and prevent a smooth reading of texts.
2. Technical SEO
Also for the future, it will be important to guarantee all those technical specifications essential for the proper functioning of any SEO strategy.
Here are some technical tips to make a good SEO:
check for any code errors and correct them;
track indexing of your site on Google Search Console;
correct any duplicate meta tags or header attributes;
check the quality of the text content;
monitor traffic with Google Analytics;
fix broken links;
submit the sitemap of your site via Google Search Console.
3. Site Speed
The loading speed of your web pages has a huge impact on the user experience, therefore on conversions and traffic. This is why Google considers speed as a ranking factor.
Here are some of the best practices for optimizing page speed:
avoid scripts and … Read More
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