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Content marketing is an important strategy for many businesses today. Using video, visuals or text-based communications, content marketers create materials that directly engage and connect with audiences in ways that traditional forms of advertising don’t.
Successful content marketing always begins with a strong strategy to reach established audiences as well as new ones while still remaining flexible enough to expand and adapt to the demands of an ever-changing digital marketplace. Below are some tips to consider when crafting a content marketing strategy.
Start Scheduling
The first step in planning a content strategy is creating and sticking to a content publication schedule. Posting on a regular schedule is an easy way to build and maintain an audience. While posting should be consistent, the optimal timing and frequency of posts will depend on audience interaction. If a brand has products that are popular in different time zones, daily schedules can be a useful reminder of when to share posts for international audiences.
Put Your Best Feed Forward
Like spices are to life, content is most effective when it’s varied. Part of an effective content strategy should include diversifying content. A brand that uses social media to only post inbound links to their blog for example, will come across as predictable and ultimately uninteresting.
Rather than solely posting images or text-based content, mix it up. Try infographics, video content, podcasts or in-depth interviews. According to a 2018 survey conducted by the Social Media Examiner, audiences respond and engage most with visual imagery. The same study showed that throughout 2019 and beyond, 77% of marketers plan to increase use of video content, while 66% and 63% will increase the u… Read More
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