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We hope this Editorial, that was specialy found for you, to think of Avenues to add Thrust into your own online business venture.
Regardless of
the industry you’re catering to, the About Us page is going to be one of your
most important pages on the website. It will help explain to your potential
customers how you started your business, what problem you’re aiming to fix with
your products or services, and how you want to earn their loyalty.
It is
unfortunate that not a lot of companies spend time writing their About Us page.
Other than the reasons mentioned above, this page is one of the highest
performing on the website.
True, it is awkward to write because there has to be a balance between selling your business and avoiding too much self-focus that it drives people away. But do it right and it will do its job of persuading people, taking advantage of an opportunity to connect with existing and potential customers.
So here is a
rundown of tips in writing a killer About Us page that converts.
Begin with talking about your customers
It is in our
nature to talk about ourselves first than acknowledging other people. That’s
why if your current About Us page starts out like this, it is totally
understandable. But using the same logic, your customers are also looking at
your website for themselves and finding out what you can do for them.
You can start
by laying out the challenges your customers are facing, which is basically why
they are visiting your website in the first place. Take this chance to show
them that you have their needs in mind. Next, tell them exactly how you can
help them. Mention the benefits of buying or availing of your products or
services.
Highlight customer testimonials
Most people
base their decisions on recommendations and reviews. You can urge them to
choose your brand more when you highlight testimonials coming from satisfied
customers. Make sure you ask you… Read More
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