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Having a strong logo is pivotal to building a successful business. A logo should not only tell consumers what your business is called, but also embody what it does and what values you and your team believe in. To achieve this, logos must be immediately recognizable and uphold a brand’s integrity.
Below are some tips on how to generate a new logo or refresh an already-established logo.
Check Out the Competition
For logos to be recognizable they must stand out. When determining a logo design, research how competitors are branding and refreshing logos and cherry-pick concepts and ideas of what would work well for your own logo, and what wouldn’t.
In some industries, a specific style of logo design may be more common than others, and if so, consider doing something different to stand out. Determine what the logos of industry leaders are doing to make an impact and represent core values.
Keep It Simple
Designing a simple, concise logo may seem easy, but it can be a challenge. To help simplify the design, condense your design ideas into two core components: how the design makes the consumer feel and how it represents what your business actually does.
How your logo looks will be a direct reflection of these two concepts. Some brands may want to appear as professional industry leaders, while others may want to appear warm or friendly to bring in customers. Others may want to emphasize trustworthiness, and others creativity and design. If you’re stuck on how to design a simple logo that speaks to your core concepts and your budget allows it, consider bringing in a professional graphic designer to help you. If you go it alone, keep in mind that logos should also be designed with mobile in mind, as screen resolution can distort or lower the qualit… Read More
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