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With the massive rise of mobile and voice search last year, some people have yet again begun to proclaim the death of SEO. But, while I agree that the way people search has changed a lot over the past twelve months, is SEO actually dying?
Far from it!
To demonstrate the power of very alive SEO, today I’m going to share 6 tried and proven SEO tips that will still drive traffic to your website in 2019.
1. Grow Your Revenue By Using Long-tail Keywords
Long tail keywords are created when you combine at least three words to form a search query that targets your specific niche.
How do these long-tail keywords help you?
Let’s imagine you’re the owner of a chicken teriyaki recipe site.
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According to SEMrush, there are 110,000 people searching for “teriyaki.” At first, you might think “Great! I’ll just use teriyaki as my main keyword!” And while that may seem like a good idea, what percentage of people searching for teriyaki will you actually be able to convince to visit your recipe site? Since most of them are looking for teriyaki restaurants, odds are you won’t get many clicks.
To get your website in front of that niche of people who are looking specifically for teriyaki recipes, you need to use a long-tail keyword. For example, “easy teriyaki chicken recipe.”
Looking at this SEMrush data, you can see how long-tail keywords are so effective. By using the long-tail keyword, your teriyaki recipe website will be discoverable by 2,400 searchers who are seeking exactly what your site offers.
Some SEO tips to help you craft effective long-tail keywords are:
Make sure you understand your buyer personas.
What kind of questions are they typing into Google? What stage of the buyer’s journey are they in?
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