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The articles we unearth are for those involved in making money online, just like this latest report we have posted, are the inside undercover trade secrets our research team have highlighted as being industry related briefings, that you should be taking notice of, so that you dont lose your competitive sharpness,in your own online business assignments.
Copywriting, content writing, and writing For SEO are three marketing strategies your business needs to be successful online. While overlaps exist between these three strategies, and all require writing, they’re all different.
Copywriting is the art of persuasion, and can be directly connected to sales figures both short and long-term. Content writing is the art of creating compelling content that makes visitors love your website. Writing for SEO is the strategy used to make sure your content is visible in the search engines.
Statistics show proper content marketing increases blog traffic by 2000% and boosts revenue by 40%. To see a similar boost resulting from your marketing efforts, you need to know the difference between all three writing strategies and hire an expert in each field.
A Writer Is Not Just A Writer
The unspoken myth many business owners believe is that a good writer automatically makes a good content writer, SEO writer, or copywriter. This belief makes sense, considering most people view writing as the art of forming concise, engaging sentences with proper grammar, punctuation, and spelling. With this view of writing, anyone skilled in writing should be able to take on any writing task.
That conclusion sounds logical, but it’s not accurate. Think of it this way: Say you need to hire someone to write a fictional novel similar to James Patterson’s style. If you hire a non-fiction, technical writer for the job, he or she will struggle. He or she might produce a final product, but it’s unlikely to hold a reader’s interest. If you need a fictional novel, you’re better off hiring a fiction writer.
Similarly, a good content writer will struggle to write effective sales copy because content writing isn’t the same as copywrit… Read More
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