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Cybersecurity — why
is it still a thing now?
Decades into the
internet age, you would think that cybersecurity companies have already
developed foolproof solutions that can avert any breach. However, statistics
clearly show that hackers are more than capable of keeping up with
ever-evolving technology.
According to the 2018 BDO Cyber Governance Survey, 73 percent of organizations now have to rely on third-party providers to meet their cybersecurity risk requirements
To put things in
perspective, that’s an increase of 30
percent from 2016 — just two years ago.
The good news is,
cybersecurity doesn’t have to be a complicated ordeal.
There are many ways
small businesses or even solopreneurs to
protect their ventures against online threats. And in this post, we’ll discuss
the steps you can take as well as their benefits.
Let’s jump in.
1.
Winning Your Customers’ Trust
If you’re worried about the added costs of implementing comprehensive cybersecurity for your business, think about the conversion opportunities you’re missing out on because your customers don’t trust your brand.
Here’s a wake-up call: 40 percent of online shoppers may halt their purchase if they’re unsure of a website’s security.
It shouldn’t be
surprising, especially now that consumers are savvier and more privacy-aware
than ever.
On the flip side,
businesses can now use cybersecurity and privacy as a selling point.
Something as simple as a trust seal from a popular cybersecurity service or payment gateway can help you build buyer confidence. PayPal, for example, offers vendors verified logos that can help th… Read More
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