This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/03/27/the-worst-ways-to-build-a-new-brand-on-social-media/
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by Manish Dudharejia, President and Founder of E2M Solutions Inc
Building up a reputation and presence as a new brand is difficult. However, there is a right way to do this and a wrong way. Unfortunately, many new businesses make quite a few mistakes as they start to build their brand on social media. These missteps could stand in the way of growth and success – both in the immediate future and a long way down the road.
Building your brand on social media requires much more than simply knowing your audience and staying active, although these common startup social media tips are certainly useful. But, it is important to remember that mistakes made online can have lasting repercussions. So rather than telling you what to do when building an online presence for your new business, let’s talk about what not to do.
Ignoring Social Selling Options.
Social media is having a greater influence over consumer decisions than ever before. According to Statista, nearly 60% of all consumer purchasing decisions are now influenced by social media. Moreover, 48% of online shoppers have bought an item that they discovered on a social platform.
Building brand recognition is NOT the only purpose for social media anymore. According to the same Statista survey, 18% of consumers have made a purchase directly through a social channel. Brands that ignore the selling capabilities of social media platforms are missing out on significant sales opportunities.
Establishing a social sales channel is especially important if you are planning to expand your online store to global markets. International e-commerce is growing exponentially year over year, and social media is a popular platform for brand discovery for overseas customers. Be sure that your e-commerce site can connect dire… Read More
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