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There is absolutely no way you can succeed online without targeted traffic. And the big pain has been how to drive traffic that converts without spending money.
We have different traffic channels to trigger an avalanche of readers to our online store or website. While this isn’t something that can be achieved with the click of the mouse, following the channels with patience and consistency will allow you gradually build sustainable sources of targeted readers.
Let’s examine these traffic channels and how you can capitalize on them for your business growth:
1. Search Engine Traffic
Without any iota of doubt, Search Engines are a major part of the Internet world. They drive a huge part of Internet movement through keywords.
Keywords are the basis of Search engines from the point of view of the searcher. But from the perspective of content marketers, it’s completely changing to semantics.
What I mean is that searchers on Google (for instance) will actually key in a short or long tail keyword in the search box. But Google doesn’t just match these keywords against content. What it tries to do is figure out which content has a fair understanding of the keyword intent.
There are two main branches of SEO (Search Engine Optimization) you must focus on to see results:
a) Technical SEO: This includes your web server configuration and optimization, mobile friendliness of your site theme, images and other aspects that have to do with your site load speed
b) Content SEO: This is further split into two
On Page SEO
Off Page SEO
Let me say something more about these two:
– On Page Search Engine Optimization
In today’s semantic web, the new keyword is topic. That sounds weird but I think marketers should cease optimizing for keyword and rather try to cover topics in details.
I’m of the opinion that most of the LSI SEO tools in the market today … Read More
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