This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/03/30/meet-the-san-diego-watch-brand-championing-direct-to-consumer/
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As traditional retail stores continue to close up shop across the nation, business en masse is moving online. Behemoths like Amazon and eBay are increasingly taking the place of Kmarts and Macy’s that we’re used to. Even large retailers like Walmart are investing heavily in their online presence to compete with the major shift. But large brands like this aren’t the only ones fueling retails’ digital frontier.
Direct-to-consumer brands are also a major part of the online retail market. Brands that handle most all aspects of production, all the way to delivery, are giving consumers a new retail experience, one that caters to both the expediency of online shopping and the personalization of in-store commerce. These brands are cutting out middlemen and selling directly to their customers to ensure that they determine the experience a customer is given.
One brand of interest is Vincero Watches, a San Diego startup watch manufacturer that delivers luxury quality watches at an accessible price point. Hailing from the Pacific Northwest, their three founders — Tim Nybo, Sean Agatep, and Aaron Hallerman — spent four years in China after graduating from Gonzaga. They learned the ins and outs of manufacturing and brought that knowledge back to the states to build Vincero.
We had a chance to sit down with Tim and get his thoughts on how the direct-to-consumer business model is changing the retail game.
What does the term direct-to-consumer mean to Vincero?
Direct-to-consumer has been regrettably conflated with cost-cutting, removing the middleman, and a variety of other marketing buzzwords. Being a D2C brand means a lot more than that. We’re trying to find new ways to add value to our customers across all aspects of the business. T… Read More
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