This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/04/23/how-traditional-marketing-can-benefit-from-a-digital-twist/
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by Jonathan Musgrave, owner and chief digital marketer for Steep Digital Marketing
At one time, marketing meant using such tactics as buying commercial time on TV or radio stations, advertising in a newspaper or magazine, or sending your message through direct mail.
All of those remain options today, but they are joined by a plethora of digital alternatives for reaching potential customers or clients, who spend a lot of time hanging out in the digital world.
Websites are optimized for sharing content with others, and people are getting on social media to be educated or entertained, so delivering on those ‘needs’ is super important for any business or professional who wants to remain relevant.
Yet many businesses and professionals don’t always take advantage of what digital marketing offers, instead falling back on what worked in the past, either out of habit or due to a lack of understanding of the power of digital.
And that’s no way to move forward. But choosing between digital or traditional approaches to marketing isn’t an either/or proposition.
Here are a few examples of how the two can be married to produce great results:
A text instead of a call.
One of my clients, a financial professional, would buy TV time each month for a show in which he would talk about money issues. At the end of each segment, in an effort to generate leads, his firm’s telephone number would be displayed so viewers could call if they wanted more information.
I suggested that instead of a number to call, they should show a number that people could text. That change might appear insignificant on its face, but it proved to be extraordinarily consequential. The financial professional went from receiving about three responses per sho… Read More
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