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A trademark is one of the most essential branding tools available to a business. If you want to stand out from the crowd, selecting a distinctive and instantly recognizable trademark that communicates a business’s ethos and values should be a major priority.
But while selecting a unique trademark is a start, it isn’t enough
just to come up with an eye-catching name, slogan or visual image: to guarantee
that your trademark is the legal property of your business, you also need to
register it with the appropriate regulatory bodies.
If you are in the process of launching a new company, or have unregistered trademarks you have already been using for a while that you want to protect, what you need to know about registering a trademark is that it is neither an easy nor a straightforward process. In most jurisdictions it is incredibly time-consuming, and can involve a significant amount of research and communication with the authorities that handle intellectual property.
For this reason, many businesses are choosing to work with trademark lawyers who specialize in trademark applications. Companies like The Trademark Shop have extensive experience helping companies of all sizes navigate the Canadian Intellectual Property Office’s trademark application process.
In addition to managing the application itself, trademark experts
can also help with the required research that goes into preparing a trademark application,
including trademark searches and the preparation of comprehensive clearance
reports.
Clearance reports are the best way to ensure that your trademark
doesn’t accidentally infringe on a registered or common-law trademark already
in existence, and a having a lawyer-drafted letter providing a legal opinion
summarizing the report and making the case for the validity of yo… Read More
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