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With so many expenses that impact the bottom line, product packaging is often the last thing on anyone’s list in terms of marketing initiatives and priorities. But the reality is that packaging can be an extremely powerful way to sell customers on your company’s story and raise brand awareness.
Think about a typical visit to your local supermarket. How often do you notice new products and why? In the 1990s, grocery stores had a mere 7,000 different products on their shelves; but that number has mushroomed to 40,000 to 50,000 items today. So how does a brand stand out from the competition?
Enter Brand Packaging and Design
What do you need to consider when choosing a packaging strategy for your brand? We’ve targeted the top 4 keys to success: increasing brand awareness, creating a memorable design, telling a good story, and pushing out timely announcements.
1.Brand Awareness
How popular is your brand already? If your brand is already successful and has a strong brand presence, it might be a bad thing to mess with a successful formula. If you are just growing your brand, there is more room to experiment with different ways to increase brand awareness. One way to increase brand recognition is to use a variety of packaging to spread the brand logo across the market, either printed on the packaging itself, or on packaging tape. Remember that consistency is the key to increasing your brand awareness.
2. Design
The way to identify a good design is by its clarity and simplicity. The design should be clear about what the product is, and the packaging should readily tell the consumer what is inside. Don’t try to be so witty or random that you confuse the reader while trying to have shelf impact. Invest in creating iconic visual assets, stand… Read More
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