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There is no question that if you want
to build and grow a thriving business, you need to protect your intellectual
property.
One of the realities of the
twenty-first century economy is that consumers have access to a wider array of
products and services than at any other point in history. This means that if
you are successful to any degree, you will quickly be forced to compete with
imitators hoping to profit off of the popularity of your brand.
Not only does this pose a threat to the
integrity of your business, but dealing with such imitators can be
time-consuming and costly. For this reason, it is important for companies of all
sizes to be proactive about protecting their web domains and trademarks through
registration.
Web Domain Registration: The Importance of Being Proactive
Every new business needs a website. All the data suggests that a strong web presence is essential for attracting customers, and without a website you’re simply not going to be able to compete in the modern economy.
But simply setting up a functional and
attractive website isn’t enough; you also need to be strategic about website
domain registration. Your website domain is your digital calling card, and
valuable web domains can sell for thousands of dollars. If you want to make
sure customers that are looking for your products and services are able to find
your web domain, you will need to register it.
You may also want to register a bubble of domain names around it — for example, if your domain name is cooltrucks.ca, you may also want to purchase cooltrucks.com, cooltrucks.org, and cooltrucks.net. This will ensure that competitors can’t hijack potential web traffic by registering a similar web domain.
Registering a Trademark: Why You Should Register Sooner Rather Than Later
Regi… Read More
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