A biodegradable fibre microbugs will love to eat

This Business News Story Was Uncovered By Us From: https://www.springwise.com/a-biodegradable-fibre-microbugs-will-love-to-eat/

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Spotted: US-based PrimaLoft is testing a new type of polyester fibre that is completely biodegradable, the company says. The fibre is designed to attract microbugs, which will eat it and speed up the biodegrading process.  The formula is a first for the industry, according to PrimaLoft.

The company has been using recycled plastic in its insulation and technical fabrics (think fleece) since 2007. But it decided to do more in 2014. After five years of research, it created PrimaLoft bio fibres, which the company says are 95 percent recyclable.

Part of its secret is a simple sugar added to the production process to attract the microbugs that naturally eat plastic. The company’s patent for the process is currently under review. Several companies, including L. L. Bean, have started making clothing using the material. “Concept jackets” made from PrimaLoft bio fibres may be available in the next year or two.

Takeaway: Every day, an estimated eight million pieces of plastic pollution are added to the world’s oceans. PrimaLoft President and CEO Mike Joyce said the new fibre is part of the company’s effort to reduce plastic waste. Bio fibre and the ability to renew fibre is “changing the conversation” from recycling to circularity, he said. Springwise has spotted other innovative ways to develop the circular economy. H&M’s latest line of sustainable clothing uses vegan leather and silk made from fruit waste. Furniture rental firms are also expanding the sharing economy.

Website: primaloft.com/primaloftbio
Contact: primaloft.com/contact

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