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The effectiveness of a logo depends on its ability to express the entire soul and essence of the company.
A true, iconic logo should be simple, appropriate, distinctive, durable, adaptable, with the right colors. It must communicate something.
So, are you ready to build the perfect logo for your business?
Be sure to read the following essential rules, for the creation of a killer logo!
1. It Must Be Simple
Focusing on simplicity allows you to get something that is easily recognizable and identifiable.
In a logo, each element must have a meaning, a precise role. No unnecessary decorations should be inserted. Things like doodles, arrows, circles or lines, if they don’t make sense, have no role in the design.
One of the simplest and at the same time most effective and brilliant logos of all time is, according to me, that of FedEx, designed by Lindon Leader in 1994.
This logo, actually a rebranding of the previous “Federal Express”, aims at the most extreme simplicity. The same name is abbreviated for simplicity.
But have you already noticed what is the brilliant thing about this logo?
Inside, it contains the whole meaning of a company that deals with transportation and distribution. Yeah, there’s an arrow, obviously wanted:
A simple, concise arrow to the right that transmits dynamism and speed. Speed, how fast are FedEx deliveries. Fantastic.
One of the most beautiful and intelligent logos ever.
2. It Must Be Appropriate
An effective logo must be adap… Read More
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