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Learning to get the most out of your digital footprint means learning to manage it.
Before you can master search engine optimization and social media curation, you need to know what goes into your digital presence, how the different parts of it work together, and what happens through those interactions to cause challenges for companies.
Only when you understand the ecosystem of online information across platforms and services can you be sure your efforts are having the appeal and the synergistic effects you intend.
Your Basic Information Package
The internet has pretty much replaced the phone book, so it’s a good idea to set up a website even if it’s really just a landing page or two.
More developed sites gain more traction, and a site with rich, useful information aimed at customers’ needs in the transaction and beyond will get the most traction for its optimized keywords. With that in mind, you need to decide whether to run a blog in addition to the resources on the static site and what keywords to optimize. That is going to require some research.
Many companies outsource this phase to specialists who understand reputation management, like Reputation Control, Inc., the company founded by Hersh Davis-Nitzberg.
Social Media and Customer Interaction
A vital online presence that uses the full range of marketing tools available will need to incorporate social media and other customer-facing communications to keep people engaged, bringing in new customers while also encouraging repeat business.
Here are the steps to planning your social med… Read More
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