This Business News Story Was Uncovered By Us From: https://blog.eonetwork.org/2019/05/startup-growth-strategy/
The nature of this article, that was first tracked down by our team of editors, will give the reader, if you Opt to look into this topic of interest, more closely, to get get a far greater understanding on this Area of interest. For other similar articles just like this one, that digs deeper into the points being referred to, please go to our blogs home page – that can be reached by going to: https://blognews.turnkeywebpublishing.com. Where you will Unearth real solutions, to the challenges and information deluge you face as an entrepreneur.
Written for EO by Michael Kiel, a serial entrepreneur.
Startups often focus most of their attention on securing funding from potential investors. That’s not a bad strategy—particularly considering how much money it takes to get a business off the ground. However, there might be another strategic partnership that can benefit small businesses seeking exposure: partnering with bigger brands.
Yes, bigger brands might be your competition. They could even target the same customers as your company, but they can still be potential allies. In fact, bigger brands may need your company as much as you need theirs. Smaller businesses are often more nimble than the giants of the business world, for instance, which allows them to react quickly to changes in market trends. They also tend to have a pulse on the needs of their customers—especially in more niche markets.
When HubSpot first launched its partner program, I was intrigued. It felt like a risky move, but my previous company decided to pursue a partnership with the marketing powerhouse. Considering we were also a marketing agency, the risk involved our choice to pivot our services to complement HubSpot’s platform. Combined with our pivot, this partnership increased our inbound leads and helped our revenue jump by more than 100% in a year. We were also able to generate predictable recurring revenue by referring current and prospective clients to HubSpot’s platform.
In other words, partnering with a big brand can help your startup grow in ways that aren’t possible on your own. This doesn’t mean you should enter into any partnership lightly, though. Partnerships must make sense for both organizations involved, and there are several ways to evaluate these potential relationships:
Conduct a values… Read More
Our massive source of training content which are Fully free to access, is your essential training hub to discover precisely how to generate income streams from numerous niches and web startup ventures. Our blog portal is bursting full of indespensable recommedations, tools and undercover top news stories, to help develop and grow your business – step by step: by demenstrating to you how it is executed – with expert analysis in uncovering Unseen, untapped goldmines, that you can setup for long term success.
