This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/05/24/5-basic-tips-to-master-marketing-messages-in-2019/
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by Jennifer Warren of GoodFirms
Content is the cornerstone of online businesses these days. Simply put, content attracts traffic, leads and ultimately conversions.
Not surprisingly, every online store out there is trying to make the most of it by crafting copies that compel the readers to take action.
So, now the question is: how to make your content so compelling that readers don’t feel the need to look any other way but singularly focus on your business and your business alone.
I know, it’s easier said than done.
But then the tips discussed below will help you master your marketing messages to win more traffic and conversions:
#1. Track down your Target Audience.
As it turns out, nearly all marketing articles drum on this fact: that you need to have a crystal clear idea about your target audience you are speaking to. You know why?
Because your content should be written with the target audience in mind and not for a broader audience. A generic content written for a more general audience will bore the reader
According to Marketo, 63% of the consumers are frustrated with generic ad messages.
According to Rapt Media, 63% of consumers relate better with brands that offer content that is interesting, relevant, and valuable.
So, the point is, if you still haven’t defined your buyer personas, take out some time to do so before you proceed ahead with crafting marketing messages. Your ability to connect with your audience will be considerably hindered if you are unable to reach deeper and at a more personal level.
When nailing down the person you are speaking to, think about the following:
Why should they care about your product or offerings?
#2. Warm Up to their Pain Points.
Wooing and winning yo… Read More
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