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Written for EO by Jessica Thiefels, social media coach and organic marketing consultant.
A brand refresh is critical for all companies, from worldwide organizations to small local businesses. “As businesses grow and change, it’s important for their brands to reflect the current marketplace. Simply put, if you stayed the same while all the companies in your industry changed, adopted fresher logos, and newer ways of communicating with their audience, then you’d end up losing your competitive edge,” explains branding experts at Fabrik.
A brand refresh gives you a chance to evaluate both your customers and the evolving industry. Much could have changed since you last re-branded or first started your company. Updating messaging, brand colors and imagery ensures that you’re appealing to the right audience while remaining competitive in your space.
Use these ideas to give you brand a refresh this spring and step out with a new look that says, “We’re here to stay!”
Update Your Logo
If your logo is as old as your business, this may be the time to give it an update. This is common for brands both big and small, as Carrie Cousins, designer and content marketer shows with the progression of the Starbucks logo:
As you consider what your updated logo should be, Cousins explains, “Modern logo styles are streamlined and simple. Most contain a visual element of some sort with the brand name, which may or may not always be part of the logo … Most logos aren’t packed with color—one or two colors are common. And there’s not a lot of graphic adornments, such as sha… Read More
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