This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/06/01/traversing-no-mans-land-the-go-to-market-phase/
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by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “Traversing the Traction Gap“
This is the second in a three-part series that aims to help you understand the Traction Gap Framework® – a step-by-step approach that startup teams can use to go from ideation to preparing to scale. The principles outlined in this framework can help prevent your startup from joining the vast majority who have landed on the entrepreneurial scrap heap. In the first post, we drilled down into the often-overlooked notion of “market-engineering” and why it’s so critical.
Read on to find out what exactly the “gap” in the Traction Gap Framework is and why traversing that gap is so critical to your success.
Mind the Traction Gap?
The best way to explain the “gap” in the Traction Gap Framework is to review the three phases that every startup must pass through in order to succeed.
Go-to-Product
Go-to-Market
Go-to-Scale
In two of these three phases – the first and third – volumes of helpful information and numerous organizations are readily available to help guide and support founders of startups.
In the go-to-product phase, you can get help from a plethora of incubators, accelerators and angel investors. Books such as Steve Blank’s The Startup Owner’s Manual and Eric Ries’s The Lean Startup do a great job of exploring the challenges of the go-to–product phase, and identifying the importance of reaching product/market fit with a Minimum Viable Product (MVP).
Likewise, there’s a substantial amount of support for the very few startups that make it to the third, go-to-scale phase. These are the consultants and books that offer founders the tools and insights needed to “cross the chasm” (as Geoffrey Mo… Read More
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