This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/06/05/essential-advertising-and-marketing-strategies-for-start-ups/
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Having a sturdy marketing strategy for start-ups is the cornerstone of successful growth. However, considering the fact that start-ups struggle with finding financing for complex and effective marketing campaigns, what solutions do they have?
Let’s face it, unless your audience already knows about your small company and its products and services, you are unlikely to succeed in competitive and challenging markets. Yes, you can work with a marketing and advertising agency, but in the first years of activity, you’re unlikely to find the money you need for this. The good news is, you can always design and implement strategies on your own. Effective marketing is not expensive; it’s smart. No matter your field or industry, the tips and tricks below will help your company reach the audience you want in a simple and effective fashion.
Press releases.
Publishing press releases is one of the most effective ways to advertise your fresh company. Although collaborating with a specialised agency is the surest way to have your press release published, this investment is worth every penny.
But still, if you have newsworthy pieces of content to publish to the world, most newspapers and news platforms will be more than happy to have you published.
Press releases are an effective way to grow your audience. Once your piece of news reaches big publications, more people will grow aware of your company, products, and services. Your website’s traffic rates are also more likely to grow, and you may pick some inbound links along the way, too.
If you deal with the whole shebang yourself, this is free marketing. Get in touch with journalists and ask them to publish a press release you write on your own.
Referrals.
To cut down marketing expenses, all you have to do is … Read More
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