Why Startups Love The One-Two Of Engaging, Affordable Quiz Marketing

This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/06/17/why-startups-love-the-one-two-of-engaging-affordable-quiz-marketing/

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by Boris Pfeiffer, CEO and Founder of Riddle

Attracting new customers to grow any online business can be tough. But for small businesses, like startups, carrying out an effective marketing strategy is critical to their very survival. It is a sobering truth that nine out of ten startups will fail, and marketing success can often be the key element for any startup’s viability.

Startups – understandably – are all about efficiency as they need every dollar to go further. This is true both of their business and marketing strategies; they are young companies willing to trial new and exciting methods so long as they work. It is this bravery – for lack of a better word – to put scarce company resources behind out-of-the-box concepts which has seen quizzes become an unlikely hero of startup marketing.

Polls, surveys, quizzes, personality tests – these formats which engage the user and encourage shares have been proven to deliver quality leads and drive web traffic. It is an unorthodox method to gather and qualify leads, but from Uber to AirBnB, when have startups been orthodox? Let’s explore why engaging quiz content works for startups today.

Marketing: startup style.

Marketing for startups means marketing for efficiency. Startups are regarded for their embrace of industry disruption, all the while constantly trying to limit their burn rate and conserving their capital for future growth. It is this duality which impacts where they decide to direct their limited amount of marketing expenditure.

For example, let’s say your business needs to generate $100,000 each month in sales to make a profit. If three percent of monthly sales are funneled into marketing, that gives you$3,000 for the entir… Read More

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