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A%.re you working on establishing a personal relationship with your audience?

Email marketing is just that: building a database of contacts, managing and profiling, monitoring the data and users behavior.

In this post, we are going to analyze the most important points to consider when creating an email marketing campaign.

 

1. Build a Relationship

The first and most important step. When you choose to open an email of someone you already know is mainly because you recognize him. If you can recreate this effect of awareness among your subscribers, then you will be already ahead against your competitors.

The main method to achieve it is by sending only relevant, useful information, and present tangible benefits to your users.

Remember to always sign your email with your first and last name or your brand, without changing it over time.

 

2. Use an Attractive Subject

Sender and subject are the two main factors that will influence the user’s decision to open your email.

To create the perfect subject, simply follow this mental exercise. Put yourself in the shoes of those who receive your communication and try to guess what are the real benefits that can be offered.

Once identified the value proposition, you have to work around until you get a maximum sentence of 5-6 words that makes clear the advantage to open your message.

Don’t use more than 60-70 characters, as it would be difficult to read and understand (consider that in many cases the user will see a shorter subject, when using a specific email client. Outlook, for example, often shorten the subject, depending on the size of the window).

Carefully listen to your audience, and make them questions.

Also, try different subjects (split testin… Read More

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