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The introduction of
the internet was not only a revolution in terms of information exchange but
also in the area of marketing. Businesses could now start marketing their
products and services right to the customer’s home in ways that TV or
newspapers couldn’t match. Now, marketing is once again adapting itself to
newer technologies and procedures and any business which neglects this shift
will have a very low chance of beating their more informed competitors. In this
post, we will look at six massive changes that are completely overthrowing the
old and creating new rules in the field of online marketing.
1. Artificial Intelligence
The biggest marketing shift that is happening right now is the increased use of Artificial Intelligence (AI). And just as with any other field, the influence of AI has been making a big impact on online marketing. AI is also being used in e-commerce websites to track customer behavior and to decide how to price a specific product.
For example, if an
AI sees that a specific user (if registered) or a visitor (tracked through
cookies) keep checking out the same product from the store every single day,
then it can decide to act in a way that converts them into paying customers.
So, the next time the person visits the webpage, the AI can display a 15%
reduced price for the product in case they buy it within the next 24 hours. And
after 16 hours, if the person still has not bought it, then the AI can start
adding offers to make the sale more attractive – maybe a gift coupon equal to the
product value might be offered. This will surely get the attention of the
prospective customer.
Additionally,
e-commerce is not the only area where AI is being implemented. In all areas of
marketing like email marketing, PPC ads, social media campaigns, and so on;
most people ar… Read More
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