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If you are running an eCommerce or simply a blog, you know how quality traffic means conversions and sales.

Analyzing website visitors is not always easy, and Google Analytics may seem the most popular choice. However, setting up and customizing the GA code is tricky and will require constant knowledge, evaluation and a lot of time to get results.

In this post, I’m going to introduce you a better option to Google Analytics, called Finteza. Let’s see how it works and how you can use this tool to boost your site conversions, analyzing quality traffic.

 

How to Set Up Finteza

First of all, you need to register.

Enter the website you want to track, your email and password. Click on the link you receive by email and you are good to go.

Now, you want to add the Finteza HTML code into all pages of your website, in order to launch analytics:

You may customize the code with some additional tracking features, like:

tracking hash in the browser address bar;
tracking clicks on external links;
the exact time on the site;
proxying the script and requests.

Proxy scripts through your website to get clear and secure data. See how to do that in this user guide.

Additional customization includes:

events;
retargeting;
goals;
ad zones.

If you have troubles with setting up the code in your website, or you are simply not familiar with the technical side of blogging, you can get the official plugin for integrating Finteza web analytics with WordPress websites. Here‘s the download link.

Other CMS plugins are available, like for Drupal, or Joomla, or … Read More

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