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There are many reasons you should be repurposing content. One of the biggest reasons is for better search engine optimisation. But rephrasing content can be difficult and time-consuming. How do you know how much to change to avoid duplicate content penalties.
In this article we will dive into cases where rewriting content is appropriate. We also show you the easiest way to rewrite your content with Contento’s new paraphrasing tool.
When is it OK to repurpose content?
There are many cases where we end up with identical text blocks across multiple web pages. From a user point of view, these can make sense. But for search engines, identical blocks of copy is a no-no.
Duplicate content can hurt your search rankings. It makes it difficult for search engines to rank two pages that are basically the same.
Here are some circumstances where you might end up with identical content blocks:
Product descriptions on your e-commerce site.Product descriptions on other e-commerce sites. Landing pages on your marketing website.Press releases published on multiple sites. Creating multiple unique versions of an article to push out to media.
In any of these cases, it’s best to create a similar but unique copy for each. This is very difficult, but there is an easier way to make this process less painful.
Rewrite content quickly with this paraphrasing tool.
Contento has created a paraphrasing tool that works using advanced machine learning. It creates natural sounding sentences that might even be better than the original.
This paraphrasing tool uses advanced machine learning to not only switch words but also rewrite articles in a way that is correct and sounds natural.
When creating this new rewriter, Contento put a lot of effort into the ease-of-use … Read More
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