This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/07/10/8-ways-to-avoid-a-terrible-ranking-in-the-search-results/
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by Christian Carere, founder of Digital Ducats Inc
There’s nothing worse than watching your website fall further away from the first page and wondering what you can do to reverse a failing ranking.
Here are a few steps you can take that will give your company the best shot at a first page result and you on your way to maximizing the traffic to your website.
1. Look for low-lying fruit.
When your website is just starting the ranking process don’t target the most competitive terms in your industry. The websites that have been around longer than you have the advantage of having earned more trust with the search engines (provided they haven’t been penalized for less than scrupulous web practices). An effective keyword strategy is to pursue a few low competition key phrases to compensate for a competitive search term.
You can achieve this by taking the competitive phrase and making it a long tail keyword. There is typically larger volume in traffic for the more competitive phrases but by effectively ranking for multiple long tail key phrases you can avoid some of the heavier competition and make up for the traffic by ranking for a few different phrases with the same time, effort and resources that it would take for the one competitive search term.
2. Optimize for voice search.
The bonus in targeting long tail keywords is that you can optimize for voice search at the same time. A large percentage of voice searches are made asking questions. Make a list of as many potential questions a client may ask using your keyword and use them within the body of your page. By making those questions titles and subtitles, you increase the likelihood of search engines using your answer in response to a question-which often is displayed as a featured snippet.
3. Compete for … Read More
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