This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/07/25/planning-social-media-content-in-2019-here-are-the-mistakes-to-avoid/
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by Mike Bird, CEO and co-founder of Social Garden
Whether you’ve just secured your first graduate role or you’re looking to boost the numbers of your own business’s social media accounts, we can all agree that without experience, social can be scary. In fact, up to 40% of us are unsure if our efforts on social are even working. You want to know how to improve social media engagement, but you don’t even know where to begin.
Sure, we all have Facebook accounts. Maybe even Instagram and Snapchat. But social media marketing is worlds apart from consuming. How do you create the perfect post? Am I allowed to use user generated content? When’s the next Facebook algorithm going to flip everything on its head? These questions are all answered with a robust social media content strategy.
Mistakes are bound to happen here and there. But the best thing that you can do to prepare is to learn from them — and from those of others. So I’ve gathered a few of the most common mistakes for social media marketing newcomers, so you can learn what not to do.
1. Pushing the Same Posts Across Your Platforms.
So you’ve heard that you should be on all the major social platforms. But who has the time to create four or five content schedules? Surely it’s smart thinking to just use the same content for all of them, right?
Not quite. Doing that will likely get you punished for duplicate content, and you’ll see low engagement due to the Facebook algorithm and other platforms’ similar formulae. Plus, you’ll irritate those loyal audience members who follow you across multiple channels.
But I get it. Time is money. So rather than creating separate content each time, just tailor it to suit each platform. Say it’s a new product announcement. You might do a … Read More
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