This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/07/31/how-to-make-your-products-more-accessible-to-online-customers/
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There are over 25 million eCommerce sites worldwide and it is estimated that the business will be worth $4.5 trillion by 2021. In the face of such awesome figures it is perhaps understandable that the task of reaching potential customers can seem insurmountable; whatever it is that you market, there is just so much competition.
The reality is of course that there are plenty of customers to go around. The problem for the retailer is not a shortage of potential customers, it’s getting in touch with them. There are two parts to the problem, firstly, getting potential customers to your site and secondly, converting those visits into sales.
Getting customers to your site through social media.
Understanding how to use social media to promote a product and acquire customers is an essential skill for any serious eCommerce trader. This is never going to be just a one-off acquisition of a set of skills, you are going to have to evolve with the media and that evolution is going to be rapid and it’s going to be diverse, so you had better get used to it.
Facebook – Set up geotagging on your Facebook Business page so that when someone checks in, all their friends will see. The average Facebook user has 100 friends.
Capture leads on social media – Create a contact form or email subscriber form. Keep it as simple as possible, no one wants to fill out lots of fields. Offer some sort of freebie to encourage people to give you their contact details, this could be an infographic, a discount code, an eBook or entry to a lottery. Create images or videos for Instagram and Pinterest and then add a clickable link through to a contact form on your bio. You don’t need a huge social media following or a presence on every platform, you just need to ensure th… Read More
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