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If you’re an up-and-coming influencer, you know and have read about how important diversification is. You have to have income streams from different sources and platforms – this is the best way to increase your income and ensure your long-term survival as an influencer.
There’s a major hurdle in front of most influencers, however – they are doing extremely well on one platform, but their performance on every other platform sucks. Expanding to other platforms isn’t just mentioning your twitter account at the end of each video, you have to have a more comprehensive strategy.
This article will guide you through a couple of ways you can effectively promote your platforms and get the most out of diversification.
#1. Use Platform-Specific Strategies.
Unless you’re trying to expand to extremely similar platforms, you’ll need to adapt your strategies a lot for each new platform you are trying to expand to. Each platform has a different userbase, a different mechanism for finding content, and its own mannerisms and culture. If you want to gain a lot of followers on Twitter, you need to know how to tweet. If you want to expand to Youtube, you should invest in a video production course.
Taking simple steps to ensure you’re informed about the platform, the people who use it, and the inner workings of its core mechanics will go a long way to help you distinguish you from the competitors and will give you an edge in your battle for relevancy.
#2. Provide Something in Return.
Humans are simple creatures – however, we mask things, at our core, we respond to incentives. The whole field of economics is evidence of this. That’s why if you want to successfully convert your fans to your followers on other platforms, you… Read More
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