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Video content has been used heavily in the corporate world; especially by newer players like SaaS companies and startups in the tech industry. This is understandable as most of the players in those fields have to communicate complex and novel ideas to their market on a regular basis. But are there other industries where video usage is key? Award-winning moving image agency, Liquona, talks about some industries they produce content for and why they need it:
Healthcare
Health is the most important resource any human being has. Unfortunately, the healthcare industry suffers from significant trust issues between health workers and their wards. Similarly, because of the sensitive nature of tools in this industry and the risk associated with trying new things, trust issues exist between producers of healthcare products and the health workers who use them. The use of video, therefore, is invaluable in improving the situation all around. Health Workers and hospitals can make videos to explain complex procedures to their patients and also use them to train their staff, and healthcare producers can make videos about new products that explain the benefits of using their products to help health workers make purchase decisions that are better for their patients.
Finance
Calculating numbers and contemplating personal finances have never been exciting endeavors. More often than not, customers of banks, investment houses, and financial consultants have no clue as to what is happening to the money they give them, and this can lead to high levels of anxiety. In order to help customers make good financial decisions and give them a sense of ease, companies in the industry need to educate their clients. This can be done using video. From videos that explain the differences between checking and savings accounts, to i… Read More
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