This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/09/12/youre-probably-doing-retargeting-wrong-heres-why/
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When it comes to a retargeting strategy, there’s a fine line between helpful and annoying – which side of the line do you fall on?
We’ve got some bad news. People are catching on to your marketing tactics. And frankly, they’re getting smart enough to realize what you’re doing when they start getting ads for the products they just looked at on your website.
Don’t worry, we aren’t here to tell you to stop remarketing and building relationships with your customer base. In fact, if you aren’t already in the retargeting game, you need to be.
The statistics suggest that 98% of visitors leave your store without purchasing anything during their first visit. If you don’t have a retargeting plan in place you’re going to lose these sales. Without reminding customers about what they liked at your store, your much less likely to capture sales from these visitors and may not see a high visitor return rate.
Many companies claim that their retargeting practices provide them higher conversion rates. Some say they’ve seen conversion rates as high as 50-60% from their retargeting strategies. This is why we want you to continue getting in front of your customers – but you need to stop retargeting in the wrong ways.
Just because people are realizing what you’re marketing efforts are doing, doesn’t mean they don’t want to see these ads. They obviously have some effect on their purchasing behavior if companies are seeing conversion rates from them in the 50-60% range.
Retargeting is a fine line you have to very carefully walk on. Done right, you’ll see increased sales and customer loyalty. But if it’s done wrong, you could quickly annoy, frustrate, and lose customers.
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