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Did you know that the overall look and feel of your website can instill trust and make your business more credible?
According to web credibility research from Stanford, 75% of users reported having made a judgment about a company’s credibility based on the company’s web design. That being said, a smooth visually appealing experience with your business website or mobile app plays a fundamental role in creating happy and loyal customers. In fact, 88% of customers don’t return to a website after having a bad user experience.
According to Foundr, a slow website with poor visual design may repel those interested in your product and increase a bounce rate. Whereas a good-looking and easy to navigate website can immediately generate a base of loyal customers who would bring profits from the early stages of your ecommerce business.
But how do you ensure users have a smooth experience with your website?
It all boils down to two incredibly popular buzzwords: UX and UI design. So what are they, and how do they impact your business? Dive in to find out.
What are UX and UI Designs?
Essentially UX (user experience) refers to how your website functions.
It’s all about how users navigate through your website, what happens when a user clicks a button etc. The tenets of UX revolve around the user—how hard or easy it is to get from point A to point B on your website.
UI (user interface), on the other hand, refers to your website visuals—how your website looks. A website’s aspects like typography, branding, color pallets and choice of imagery are what constitute UI design.
Minor changes to your user experience and user interface design can have major impacts on your business, and even increase your conversion rates by up to 200%, according to a 2016 Forester Research… Read More
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